What’s that saying about humans having two ears and one mouth so we can (should?) listen more than we talk? Well, that could be applied to how you should be using social media as a business. It’s a bit buried, but this article about Amtrak’s new “writer residencies” mentions how the program came to be, and it’s a lesson to all of us. When you take the time to listen to your current and potential customers, think creatively about your business, and engage others online like real people, great things can happen.