I don’t know what clothing brand this is, but they found a creative way to drop some unexpected personality into the customer experience. There are always opportunities to impress, you just need to be open to finding them.
Jehn, my co-founder, and I spent last weekend editing our launch page for Collabo (coming REAL soon). We did all the things good co-founders do: developed pain point language that framed our product in terms of benefits as opposed to features, kept things brief, designed the calls-to-action to be eye-catching, sprinkled in some humanizing funny […]
A startup video conferencing service, Blue Jeans, caught my eye recently with a couple creative, unconventional marketing campaigns. (Actually, they aren’t quite recent, but we’ll roll with it, okay?) The first was a reactive, real-time move in response to Yahoo CEO Marissa Mayer’s highly publicized move to abolish remote workers. Blue Jeans erected a billboard […]